Websites are an important tool that companies can use to draw in their customers. The design and layout of a website is crucial its success. When creating a website for their business, many companies focus a majority of their attention on the site’s content and think less about the design. Core Fitness’ website has many design flaws that take away from the site’s goals. In this post I will look at where Core Fitness has gone wrong in designing their website.
1. Text Color/Font/Size
The text used on Core Fitness’ homepage needs improvement. In contrast to the very bland, earth tone background, the text is not appealing to the eye. The dark grey, bold face, very small font is hard to read and does not get customers excited about exploring the site. The same is true for the rest of the website. Every page features text in a shade of grey, with font that is very small and hard to read. The font style used for the headings of different pages are also in need of improvement. While the headings are featured in a more appealing red color, they are the same size as the body text, and make it difficult to distinguish what the topic of each section is. A minor improvement to the font color, and size on Core Fitness’ website could make a large impact on the site.
2. Less is More
While it is good to have informative information on a website, it is best to keep things short and simple. Each page of Core Fitness’ website is filled with long paragraphs of information. Most consumers will not take the time to read every word posted on a site, and they could be missing valuable information that is hidden amongst useless text. A lot of information on the Core Fitness website is repetitive. For example, on the About page, there are several paragraphs that describe what a membership includes follow directly with a list-style description of member benefits. Making a decision to eliminate some of the filler and concentrate on content that is important will be more beneficial for the customers, and the company.
3. Pictures, Pictures, and More Pictures.
While pictures can be a great asset to a website, unless they are working to enhance the content, they are useless and distracting. Every page on Core Fitness’ site features a very large slide show display of pictures. The slide show takes up almost one-third of the website and does do much to enhance the content. The pictures are very repetitive on each page and feature people working out, or the outside of the building. Each picture also has a sliding black bar that appears on the right with a very short description of the picture. The slide show is very slow and repetitive. While the web designers may think it looks cool, it actually takes away from site.
4. Drop-Down Menu Confusion
Many websites have several different pages that are grouped together into a few different categories. This is an effective way to organize your website and make it easy for customers to navigate. Core Fitness has misused the drop down menu and made it confusing to find your way around. Taking the Classes at Core menu option for example, when you scroll over the category a sub-category appears. This may lead consumers to believe that the only information in this section relates to Core Fitness Instructors. It is not made clear that by clicking on the words Classes at Core, you will be taken to a separate page that details the different class options. Flaws such as this can make the site difficult to navigate and prevent consumers from finding information that they want.
5. Use of Space
The use of space on a website is crucial. Customers will often only look at information that appears above the fold. Therefore, it important to strategically place important information at the top of a page. Core Fitness does a poor job of this. The top half of content that appears above the fold on the webpage is useless and does not give the customer any important information. Filled with a large open space and a slide show of pictures, and a long welcoming paragraph, there is not information that catches the attention of customers. On the Core Fitness site, some of the most eye-catching and enticing content does not appear until the very bottom of the page. Misusing space on a webpage can turn customers away and be detrimental to a company.
Kaushik, Avinash. “11 Digital Marketing ‘Crimes Against Humanity'”. Occam’s Razor. April 5, 2011.